Marketing Insights

How to Increase the Lifetime Value of an Acquired User

Introduction: Sailing the Digital Seas of User Value In the vast ocean of the modern business landscape, acquiring new customers is akin to embarking on a voyage. Yet, the true treasure lies not in the initial acquisition but in the long-term value these users can bring. Welcome to our educational journey, where we’ll uncover strategies …

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Mobile App Marketing Trends to Watch in 2023

In today’s rapidly evolving digital landscape, the mobile app industry continues to be a dynamic and ever-changing arena. As we step into 2023, the ways we engage with mobile applications are shifting, giving rise to new strategies and trends that demand the attention of marketers and app developers alike. From cutting-edge technologies to user-centric approaches, …

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The Rise of Programmatic Advertising in Mobile App Marketing

In today’s fast-paced digital landscape, the mobile app industry is experiencing an unprecedented boom. With millions of apps available across various app stores, developers face an increasingly competitive market to attract and retain users. As a result, mobile app marketing has become an essential aspect of app success, where effective advertising strategies play a pivotal …

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Building an Effective User Acquisition Funnel for Mobile Apps

Today, mobile apps have become an integral part of our daily lives. Whether it’s for social networking, productivity, or entertainment, mobile apps play a significant role in shaping how we interact with technology. However, building a successful mobile app is only half the battle; the other half is getting users to download, engage, and retain …

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The Importance of App Store Optimization in Mobile App Marketing

Mobile app marketing has become an integral part of businesses and developers’ strategies as the world increasingly relies on smartphones and mobile applications. With millions of apps available across various app stores, getting your app discovered by the right audience has become a challenging task. This is where App Store Optimization (ASO) comes into play. …

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Driving Growth through Performance Marketing: Key Metrics to Track

In today’s digital landscape, performance marketing has become an essential strategy for businesses to drive growth and achieve their goals. By focusing on key metrics, companies can measure and optimize their marketing efforts to generate the desired results. In this article, we will explore the critical metrics that businesses should track to maximize the effectiveness …

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The Art of Acquiring High-Quality Users for Your Mobile App

Introduction: In the highly competitive mobile app market, acquiring high-quality users is crucial for the success of your app. To achieve this, it is essential to understand your target audience and tailor your marketing strategies accordingly. In this blog, we will explore effective techniques to acquire and engage the right users for your mobile app. …

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How You Can Help Your Marketing Partners Enhance User Retention

User retention is a key metric for measuring the success of any marketing campaign. If users don’t stick around, you’ll struggle to grow your app and achieve your goals. However, simply keeping a certain percentage of D0, D7 or D30 retention as a hard KPI won’t actually help you to achieve it. Unrealistic KPIs may …

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